These next-gen buyers, often self-made entrepreneurs or tech-driven global citizens, are less focused on heritage and more on purpose, flexibility, and experience. For them, luxury is not static — it’s fluid, meaningful, and connected.

A new mindset: purpose over possession
Traditional prestige once centered on legacy and symbolism. Today, high-value buyers are looking for investments that align with their personal values — sustainability, impact, and authenticity. According to Knight Frank’s Wealth Report (2025), over 60% of UHNWI under 40 consider ESG (Environmental, Social, Governance) factors a core part of their investment criteria.

Digital-first, globally mobile
These investors live between cities and time zones. Their search journeys begin online, but they expect the same level of personalization as a private banking client. Data transparency, immersive virtual tours, and real-time market insights are no longer optional — they’re expected.

Tangible assets in an intangible world
Amid economic volatility and digital abstraction, next-gen investors are turning to real estate as a tangible store of value — a safe, experiential, and lifestyle-oriented investment. Properties that blend financial performance with personal enjoyment hold strong appeal.

VERTUOM: Tailoring the experience to tomorrow’s buyer
We’ve developed an approach that speaks the language of this new generation — a hybrid model that merges technology, human expertise, and local intelligence. From data-driven sourcing to curated digital storytelling, our methods combine precision with emotion. Because understanding the next generation of investors isn’t about trends — it’s about anticipating how they live, move and invest.